Increase revenue, meet legal requirements and have an impact - Free!
Why do we need this card?
'90% of UK organisations have no dedicated plan for targeting disabled customers'.
'75% of disabled people and their families have walked away from a UK business due to poor accessibility or customer service.
'1/3 customers with a disability cease a transaction because they have not been treated respectfully or fairly'.
Australian Network On Disability
'Typically disabled Kiwis need to spend between $200 and $2500 a week on additional costs that others don’t'.
New Zealand MSD How Government Helps With The Cost Of Disability
Increase Revenue - How?
The “Purple Dollar” refers to the significant spending power of the disabled community. Based on studies in the UK, we estimate that in NZ, the hospitality sector alone misses out on $326 million per year due to the disabled community having access problems, or having a poor experience.
The Hāpai Access Card allows your business to access the Purple Dollar by bringing disabled people together in a collective market, with a clear incentive of winning return business from a large customer base.
Meet Legal Requirements
Many businesses are unaware on the legal requirements associated with their disabled customers beyond building compliance. New Zealand law uses the test of "reasonable accommodation" to decide if a person with a disability has been discriminated against. Action is taken against businesses many times a year, but don't reach the media because of NDAs.
By being part of the Hāpai Access Card and the accessibility assessment and staff training required means your business will have been seen to have taken steps to make "reasonable accommodation" for your customers with a disability.
Have an Impact
Have an impact through registering your business with the card. All it needs is for your staff to commit to a short piece of training, and for the business to offer something of clear and demonstrable benefit to cardholders.
Does anyone care about the impact on access for, and inclusivity of the disabled? According to the 2013 NZ Census, 1.1 million (24%) New Zealanders were disabled. They care, and their families care!
What do I get?
First off a member of our team will work with you to access your accessibility. They will create with you a response to the nine barriers that represent the most common ones faced by people with a disability.
You can create an accessibility webpage, or add the info to your Facebook listing. We will generate a webpage for your business which will be available from our website and promoted on our social media platforms.